a self-guided interview on personal branding
What does my project do? How would You sum it up to someone you don’t know? be as concise as possible.
Guts Media is a small production company that specializes in photography and commercial video production.
How does My project do it? How does that project operate on a day-to-day basis?
Guts Media Operates by hiring industry-recommended professionals for client projects that call for the specialization of particular roles. The day-to-day operation of Guts Media looks like a freelancer who packs their equipment a week, works, and packs it all again before call time.
What is my project‘s main purpose? Remembering your project’s purpose will motivate you.
The Company’s main purpose is to help tell stories of marginalized people- while still maintaining the messages of hope, and positivity for developing communities.
Who is my project for? This is all about your audience—who are you targeting? What sort of customer or client do you think you’ll attract?
Guts Media is for people who want to tell their stories in authentic and cinematic ways. I attract lots of down-to-earth clients and families.
Why is my project here? why did you want to start this project? Pinpoint the main reasons
Guts Media is here for several reasons- all of which are pretty invested in my emotions. One of the main reasons was a creative therapeutic outlet for me in high school. I got my first camera during my freshman year of high school, and honestly, it’s part of what kept me sane through it all.
How would I describe my project’s personality? Thinking of your project as a person will help you communicate with the right audience. Is it loud or quiet? Reserved or friendly? Assertive or modest?
I think Guts Media is a quiet and reserved type of person. Speaking out only when truly necessary, however, in day-to-day activities, I think Guts Media is quite assertive while still being approachable and friendly.
What tone or voice does my project have? Think about your intended audience. If your project could speak, how would it be? Would it be chatty or formal? Authoritative or confiding? Serious or lighthearted?
Out of these options, I think Guts Media speaks in a confiding and lighthearted manner. I like to keep things relatively chill and fluid. However, that can’t always be the case, depending on the scenario and situation.
What do I ( And my project ) Value most? What is the single most important thing about this project to you personally? it could be profit, making a difference, being the best in your field, or something else entirely.
I think what I truly value most in my pursuit of maintaining this project is longevity. The field of photography and cinema is so new that I want to grow with it. And what I value most on a brand and company level is - telling the stories of the little guy gives the marginalized a platform to be heard.
What Makes My Project Different? Consider the unique qualities your project has which could benefit your audience. this is key because your uniqueness sets you apart from the competition
Without a doubt, I think what sets me apart from the rest of my photographic competition is that I often work on film sets where I’m actively involved in learning how to light certain scenes and scenarios.
Which brands do I Admire the most? Learn from brands you like. Are the staff always friendly? Do they post great content on social media? do they make you feel part of a community? the brand doesn’t need to be a part of your sector.
These days, I’ve been paying a lot of attention to New Balance Numeric and the work of Kyle Camarillo. I’ve spoken to him once or twice and even sent him some of my skate photography, so yeah, I would say they are nice and most definitely make you feel a part of a community.